On the market, the McCafe Keurig Coffee Pods packaging lacks stylization purpose, shelf attraction, and connection with the McCafe brand. With this in mind, I redesigned this packaging to emphasize the brand's commitment to quality and its connection to the coffee bean growing environment.
The Bale Mountains Vervet, featured on the package front, pays homage to Ethiopia where its beans are primarily sourced. Pairing organic fonts and imagery with bright, eye-catching hues, I enhanced shelf appeal while better aligning the visual communication to McCafe brand values.
bree regular
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inter
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