Package Design, 2025

Originally approaching me for packaging design, vinni sought a way to break into the health and wellness market with an on-the-go method for consuming apple cider vinegar. Recognizing the need for stronger brand cohesion and expression of their mission, I redesigned their branding and visual identity before applying it to their packaging, creating a system that balanced expertise with warmth and playfulness. The new visual identity pairs approachable typography and clean, spacious layouts with bright fruit motifs and a vivid color palette to establish trust without losing affability.

I extended this visual language across vinni’s outer box and sachet packaging, using soft spotlight gradients to guide the eye toward key details while maintaining a refined, minimal look that conveys credibility. Because vinni launched with a variety pack, I introduced a range of gradient colors to distinguish each flavor, resulting in a cohesive shelf presence that feels both smart and inviting.