Branding, 2023

In 2023, Relentless Beats’ Goldrush Music Festival campaign took a downward turn. Overuse of neon hues, chaotic typeface pairings, and a lack of white space were a few of the many issues with the released campaign. I took this on as an independent project, hoping to broaden my experience with advertising-based materials.

I refocused the music festival subject, creating the dinosaur-based theme “Terrestrial Timewarp” to create new interest with a theme that has not been previously used. I primarily used collage assets for this project; I wanted to experiment with multi-media design while alluding to the nature-based and aged theme of this project.